M2Mobi Blog

Even though nobody really noticed, Nokia is pushing it’s new N8 device together with the OVI store and all the nice apps that people can download there. Amongst the nicest of those apps are our apps, of course. And therefore Nokia is pushing our apps in their commercials. As you can see, Nulaz is right up there with Facebook. Really nice of them. Thanks Nokia.

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We are glad to announce that Apple has approved our Nulaz Augmented Reality Premium version 2.0 in iTunes. It has been improved lots; all the improvements of the free version are also in here, with some special AR updates on top of that. Download the application to check it out, or click below to see some screenshots.

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In the wake of winning our Navteq Prize, we’ve gotten quite some press. We were announced in an article on Emerce and a post on TheNextWeb and today we are featured in the entrepreneur section of the Financieel Dagblad.
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We are proud to announce that we have won the runner up prize in the Navteq Global LBS Challenge 2010. The competition has given a lot of good reactions, press, and of course a big cheque with 425,000 euro worth of goodness (licenses and cash).

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Today we will fulfill one of our New Year’s resolutions (signing in the gym will take longer): publish the latest Nulaz Release (version 0.5).

We have made an extra effort last Christmas to make it ready for the beginning of 2010, to start the year with great news. Lately we have seen a huge rise of downloads and user activity in Nulaz, and we really want to reward you with new features and improvements.

So, let’s go to the interesting part: what’s new?

1. Improved general look&feel on the application.
2. Higher performance and lower battery consumption.
3. Merging of multiple location information sources into one profile, so we don’t have 5 entries of one restaurant, but we have 5 separate descriptions for this profile, each coming from another content partner.
4. Addition of events to locations: you can see a calendar of upcoming events for each location
5. Integration of Nulaz locations and external feed items. Now you upload pictures to all locations, and provide additional info!
6. Added fancy tab system to the profiles of locations.
7. Full touch support for new phones, as the Sony Ericsson Satio
8. The settings section has been reorganized in a better way.
9. Better user’s location algorithm. More accurate now!
10. Improved the filter for external feeds and locations.
11. Better integration with social networks (as Facebook, Twitter, Hyves…). Update your mood anywhere and have updated all your profiles!
12. Improved the search through people and locations. Now is faster and more accurate.

We have already applied it to the main stores, but unfortunately, they take their time to approve the updates. So, in case you can’t wait, just go with your phone to www.nulaz.net and get it immediately!

And to conclude, we really, really want to thank you. All the feedback we have got recently and all the activity we have noticed in Nulaz make us feel not only happy, but even more motivated to keep improving it for your needs so you enjoy.

Here you have some screenshots of this new release:

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This weekend our server administrator had a lot of “fun”. Normally we already have around 10.000 overall downloads of Nulaz per day, but not a lot through iTunes . Then suddenly our number of users increased rapidly. Uploaded pictures were many more than ususal. Why this rise all of a sudden? Because we made our Nulaz AR premium version free for one day for the AppEvent. Basically, it is an event that consists of making one iPhone app free per day.

It was organized by only one person: Wouter de Smet. He made an enormous effort in contacting a lot of Dutch and Belgium developers to take part in the AppEvent. We would like to thank him for this chance we were given.

And of course, we would really like to thank YOU all. Yes, you, our Nulaz users that hit the AppStore on Saturday by breaking the 5000 downloads barrier for iPhone in a day. We ranked the 12th most downloaded free app in the AppStore. We are very excited with such success, and hope that you are enjoying Nulaz as much as we do.

However, we would like to apologize as well if you noticed that our Nulaz service was slower than normal that day. So many downloads of the iPhone version on top of our usual Nulaz users put some extra strain on our servers which made it slower than usual.

iPhone users use more data traffic than the rest. We are working already in that so it doesn’t happen again.

And to conclude, we have a surprise for you: SMS My Position will be free soon as well in the AppEvent! Please stay tuned.

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You have probably noticed that it’s getting a bit crowded in Nulaz sometimes, with people popping up all over the map. That’s because next to our regular’s we’ve welcomed a new stream of visitors in our little world. These people come from Sony Ericsson’s Play Now Arena where we are featured as one of the coolest free apps!

We are glad to see so much traction on Sony Ericsson devices, and we’re happy that our hard work on creating the S60 Touch Version pays off nicely on the new Satio device.

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Great news from Apple. Our cool Nulaz Augmented Reality version is now in the App Store – Hooray! Finally you can enjoy all the power of the iPhone 3GS in your favourite application. As mentioned in previous posts, the review on iPhoneclub and their announcement of the app, this version brings you a totally new concept.

The traditional map includes a new option (AR), which opens your phone’s camera and displays all the places and people around you based on the distance and direction. It feels just like your vision was enhanced with all the information around you.

Forget about spending time orienting yourself and the map in the right position to find places. Nulaz AR does it for you. And even more: it guides you to the place you select, using the phone’s compass. You just need to follow the direction of an arrow, that’s it. Nothing else!  Now there is no excuse for getting lost.

What is more, with this version you get premium content from WCities for 250 cities worldwide as well, and all for only € 1,59!

Mmmm, Koosje Cafe….It’s close, but where?…Aha! Here it is!

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