This weekend, we flew to New York with one purpose: to shop. Not just shopping with the missus (although that was a side effect), but we went there to buy the iPad and we were successful. We’ve already been looking at the SDK and we’ve created a few test apps. We’ll be shortly releasing our first official iPad app.

Even though our current iPhone applications look really nice on the device, we feel that Apple has again opened up a whole new world for us. Browsing on this device is a great experience, but -as with the iPhone- the apps somehow feel nicer to play around with. You have a different moment of use, a larger screen, and more speed. This makes the device, and the apps you have to create for them significantly different.

Some marketing managers complain about the manageability of all these different platforms and creating apps for them, but we think if you embrace this new era and really think about how you can offer a custom experience for each device, it will do good for you.

SMS your address in two clicks. You will get a message with an address and a link to a map:

From: Michiel

Message: “Hello, I am at Plantage Kerklaan 25, 1018 Amsterdam. Click on the link to see my position on the map: http://is.gd/543rx“

The mobile phone has two killer applications: making a call and sending an SMS (text message). According to all analysts, location based services (including Nulaz) have been in pole position for becoming the next killer application for many years now. However promising they might be, they haven’t reached mass market yet. Why? It’s a complicated story. That’s why we decided to break it down to something that everybody receives and everybody understands: SMS and Address.

SMS my position is available in 5 languages in the the Nokia OVI Store, the iPhone App Store, Blackberry’s App World, Windows Marketplace, Getjar, and it will be available on Adroid soon.

.

We already had a web launcher in the store for a while, but finally we are pleased to announce that our full Nulaz application has been released in the Apple App Store. After an admission process that took more than a month, all iPhone users around the world are able to download our application now.

With Nulaz for iPhone you have all J2ME and web cool stuff: map, friends, locations… But not only we have those, there is also much more. We squeezed the powerful iPhone engine to come up with some new amazing features, like a new map, a more powerful search, more descriptive lists, etc … All livened up with fancy animations, a cool design and some easter eggs you will have to discover!

But that’s not all. Right now we are working on the new version, applying all the new iPhone 3GS features like compass, camera, notifications … and compatible with iPod Touch as well! So make yourself ready for the upcoming Augmented Reality version!

Don’t hesitate, go to the App Store and tune up your iPhone with Nulaz!