M2Mobi Blog

We have really enjoyed our experience with creating the Holland Heineken House mobile application, and we would like to share our experience with you in this presentation.

After  lots of hard work, we can announce that our Holland Heineken House application is finished and ready to download! SMS Heineken to 3010 to get it.

When comparing this app to other Olympic Winter Games applications, the main advantages of this app is that it does not require data traffic. Beside all the Olympic info, the application obviously revolves around the Holland Heineken House.

“And what can I do with this app?”, you might be wondering. Well, it is the definite guide for the Vancouver 2010 Winter Games, as well as your reference if you are going to visit the Holland Heineken House and want to know more about it. It has everything!. Where do we start….? It has several maps with sport venues and useful information, sports program, Holland Heineken House program, ringtones, wallpapers, currency converter, etc…

And guess what…yes, as for every product, we want to make it available for everybody, so, as you can imagine, we do have a version for all platforms: iPhone, Android, all Java phones, Windows Mobile and mobile website for those who prefer surfing the Web.

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Today we will fulfill one of our New Year’s resolutions (signing in the gym will take longer): publish the latest Nulaz Release (version 0.5).

We have made an extra effort last Christmas to make it ready for the beginning of 2010, to start the year with great news. Lately we have seen a huge rise of downloads and user activity in Nulaz, and we really want to reward you with new features and improvements.

So, let’s go to the interesting part: what’s new?

1. Improved general look&feel on the application.
2. Higher performance and lower battery consumption.
3. Merging of multiple location information sources into one profile, so we don’t have 5 entries of one restaurant, but we have 5 separate descriptions for this profile, each coming from another content partner.
4. Addition of events to locations: you can see a calendar of upcoming events for each location
5. Integration of Nulaz locations and external feed items. Now you upload pictures to all locations, and provide additional info!
6. Added fancy tab system to the profiles of locations.
7. Full touch support for new phones, as the Sony Ericsson Satio
8. The settings section has been reorganized in a better way.
9. Better user’s location algorithm. More accurate now!
10. Improved the filter for external feeds and locations.
11. Better integration with social networks (as Facebook, Twitter, Hyves…). Update your mood anywhere and have updated all your profiles!
12. Improved the search through people and locations. Now is faster and more accurate.

We have already applied it to the main stores, but unfortunately, they take their time to approve the updates. So, in case you can’t wait, just go with your phone to www.nulaz.net and get it immediately!

And to conclude, we really, really want to thank you. All the feedback we have got recently and all the activity we have noticed in Nulaz make us feel not only happy, but even more motivated to keep improving it for your needs so you enjoy.

Here you have some screenshots of this new release:

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Million downloads getjar

As you know already we have spent a lot of time and effort in developing Nulaz, making it a better service and connecting people from all around the world. Sometimes it was easy and fun, other times it was quite hard and demanding. But there are certain milestones that when achieved make all this investment worth. And we achieved a big one.

We are extremely pleased to announce that we broke the 1,000,000 downloads barrier in GetJar!

So, what are you waiting for joining our community, making friends and finding cool places? We do all the hard work for you, and you get it for free. Could there be a better Christmas present than Nulaz? Hard to find I would say.

SMS your address in two clicks. You will get a message with an address and a link to a map:

From: Michiel

Message: “Hello, I am at Plantage Kerklaan 25, 1018 Amsterdam. Click on the link to see my position on the map: http://is.gd/543rx“

The mobile phone has two killer applications: making a call and sending an SMS (text message). According to all analysts, location based services (including Nulaz) have been in pole position for becoming the next killer application for many years now. However promising they might be, they haven’t reached mass market yet. Why? It’s a complicated story. That’s why we decided to break it down to something that everybody receives and everybody understands: SMS and Address.

SMS my position is available in 5 languages in the the Nokia OVI Store, the iPhone App Store, Blackberry’s App World, Windows Marketplace, Getjar, and it will be available on Adroid soon.

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We’ve just added some nice event content to our service. Fire up your Nulaz application and check out which concerts and events will be held around you.

Hi folks! We are happy to announce a new version of Nulaz! This new release includes not only all the possibilities you used to love, but also new amazing features you can’t do without from now on… Don’t hesitate, just visit www.nulaz.net and try it now!!!

But what’s new in Nulaz 0.3?
A more fluent navigation throught the application thanks to our improved map, more information about users, paginated contact and location lists to have an easier access to them, flip enabled for supported phones…
And that’s not all! We have created a completely touchable interface specially oriented to Nokia 5800 and N97, that will allow you to go through the whole application without any keyboard (physical or on screen). The new Nulaz is specially designed for you to enjoy your favourite application only with a CLICK!!

P.S. the full touch version for the Blackberry Storm is on its way.